The Gift

The Gift
The Gift

I came into work this morning and noticed a wrapped present in my in tray.

It looked about the size of a box of Cadbury Milktray, and I figured one of the Baptism families I’d taken a service for over the last month had dropped it in.

When I opened it, however, it was something completely different! One of my parishioners, having noticed me coughing & spluttering my way through the service on Sunday had put together a little “man flu” package. Even better, all the lozenges are sugar free!

Many who know me would be amazed to hear me say that tissues etc. are better than a box of chocolates, but I find it quite humbling and… just lovely, to know that people are thinking of you, and going out of their way to brighten your day.

Gotta love being part of God’s family!

Hat Tip to Old Spice

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It’s really hard to acknowledge both that you are dated, a part of the establishment, and yet that you you have qualities that makes you as edgy, contemporary & valuable today as you ever were. To push beyond the idea that “new is good & old is bad” that pervades our world.

This is why I think this little blurb on the back of my deodorant is brilliant!

Time for the backstory.

I keep some deodorant in my car in case I go for a surf & then don’t have time to go home before a meeting or something. I happened to notice it this morning & picked it up. My eye was drawn to the blurb & a fell in…. OK, maybe not love, but definitely like.

Old Spice is the kind of deodorant that makes me think of my dad, or someone else’s dad, or just dads in general. The picture on the cover is the kind of thing you’ve seen lurking in the corners of bathroom cabinets for years! How does a brand recognise that it’s as old as old, without relegating itself to being sold only to the 50+ market?

“If your Grandfather hadn’t worn it, you wouldn’t exist.”

Brilliant!

It connects it to ancient roots, while confirming that the brand has some kind of inherent sex appeal; something that always sells deodorant.

Of course, it’s not a message that you want to think about too hard for obvious reasons.

But the principle is actually worthwhile.

Some things have a universal value. They are always relevant, always helpful, but they might be trapped within a perception that they are dated to a particular time, or are useful only to a particular audience.

Could it be that a blurb (and a slightly risqué one at that!) on the back of a deodorant package delivers food for thought in how consider and deliver the Christian message?

I’m a Christian because I think the “good news” of the gospel is valuable for all people and for all time. How can I make sure that my message doesn’t get relegated to the back of the bathroom cabinet?