It’s probably quite wrong that I spend so much time pondering the nature of fast food, but really, I think think they are one of the biggest cultural icons the modern world has! It’s interesting how subtle changes in the way that they do things can say something much bigger about our society.
Case in Point.
How did this fascinating little burger, chicken & pizza places come into being?
The name of the genre announces the need that has been perceived. People want food & they want it fast. “What if I don’t have 2 hours to cook anymore, because both parents work & the kids get too hungry?” Well now you can stop off on the way home & three minutes later you have a meal for the whole fam!
expeditious service was the perceived need & fast food was the answer.
In the last 5 or so years we have seen a subtle change.
As a culture we’re becoming more refined. As a byproduct of having so many options in life, expediency now has to compete with the question of quality!
There is an option that can meet my timing needs, but how do I know that I am getting the best possible product? Here our friends in the fast food industry heard the cry & they responded with verve!
Have you noticed that now, when you go into most fast food places they cry out “Made fresh to order!” Joe consumer is happy to wait for a couple of minutes if it means that they (can feel like they) are getting the best quality product.
Add to that the secondary strategy of creating “Gourmet Options” so that the consumer feels like they can chase the expedient meal & still get something “a little bit fancy.” (The SMH wrote [a great article](http://www.smh.com.au/business/bull-and-burgers-mincing-their-words-20091230-lj7a.html) on the genius of this idea.)
One can’t help but wonder whether or not we, the consumer, approach the spiritual world like we do the culinary world?
For mine, I suspect our greater interest is in expediency rather than quality. The question being asked is “What can give me a sense of well being without impinging on the business that is the rest of my life?”
So much of the “New Spirituality” for mine, is about spiritualising day to day parts of life, not so that we might consider the profound philosophical or spiritual truths that sit at the foundation of our decision making processes, but so that we can feel like we have had an easily digestible fix that allows us to go back to the more important things like…. me.
But expedience should always be the subordinate value.
A commitment to the Christian walk takes time. Once you have ticked off Sunday mornings, the healthy Christian is most likely also looking at a mid-week bible study, possibly a camp once a year, or (OR [CMS Summer School](http://www.cms.org.au/nswsummerschool) if you are keen), there are all kinds of other church ministries, and of course there is private time for Bible reading & prayer.
Being a Christian is certainly not the expedient option, but it does appeal to the great value, being that it is actually good for you!
What we find in the message of the Jesus’ death and resurrection is not just an easy option in fancy packaging, but we have an offer that God has been preparing since the dawn of time! When Christ calls his disciples to take part in communion, he is offering a meal that satisfies in a way that nothing on earth ever will.
Couldn’t we all learn from those shrewd fast foodies, which are the superior & which the subordinate values….
*John 6:35 Then Jesus declared:*
> I am the bread of life. He who comes to me will never go hungry, and he who believes in me will never be thirsty